For the Walmart, its supercenters are the star. However, if the strategies are not retained properly, it could turn into cash cow. The products or services are at the maturity stage in this quadrant. These are considered as the best category in the BCG matrix, as the products in this category has the highest market share and market growth. It is focusing on the Global positioning (Annual report, 2016). Its international segment is growing rapidly, as it provides the best value in low cost, and several varieties with best customer services. The annual fees is very affordable along with the bulk displays and the merchandise of brand name. As the Sam’s club has membership only, with cash and carry operations, which motivates consumers to visit the club as it also provide the financial service and credit card facilities. For Walmart, Sam’s club and international segment are the cash cows. However, potential exist in them for expansion and growth, which will help them in turning into star products. It is necessary for every company to have cash cow items as they bring more cash in the company through sales, but has less market growth. Here is the detailed BCG matrix of Walmart And the product line of the companies are categorize in these quadrants. This matrix has four main quadrant, Star, Cash cow, Question mark and Dog. The objective of this tool was to provide assistance to the companies in analyzing business units, mainly product line. This matrix was developed for Boston Consulting Group by Bruce D Henderson in 1970. One of the major method for evaluating the financial performance of Walmart, growth-share matrix like BCG matrix is an effective tool. Its revenues grows every year, which helps it in focusing on different areas of the business (Annual report, 2016). Its success was the hot topic of research and study for various business and financial industry. And now, it has become such a large enterprise that it has over 10,000 stores across the twenty eight or more countries all around the world. Walmart started its operations as the small retailing business by the Walton family. It is the biggest grocery retailer in United States. It has over 2.3 million employees, who help in generating the revenue of more than $500 billion.
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This Boston growth-share (BCG) matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.Walmart is one of the most successful and biggest companies in United States, and listed as the largest company of the world in the Fortune Global 500 in 2018. Stars are units with a high market share in a fast-growing industry." Question marks (also known as problem children) are business operating in a high market growth, but having a low market share. To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates.Ĭash cows is where company has high market share in a slow-growing industry.ĭogs, more charitably called pets, are units with low market share in a mature, slow-growing industry. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. "The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D.